Embrace the Power of Personal Branding

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As technology continues to evolve and shape our society, it is easy to feel lost in the digital space. With the rise of social media and our increasingly individualized society, savvy digital media users have adopted personal branding as a way to elevate their presence and stand out within their personal and professional circles. Personal branding, much like the traditional branding of a company or product, is an ongoing process of establishing an iconic image in the mind of others.

More than just a symbol or trademark, personal branding is centered around who you are as an individual and how you present yourself both on and offline. As a young professional, it's important to define how you want others to perceive you and know how to amplify your values and skills in a professional way (“you are what you post”). Individuals who actively develop and share their brand have a higher likelihood to progress within their career and maximize opportunities that align with their purpose.

Things to consider when building your personal brand:

Understanding the importance of building a constant and effective personal brand is the first step in your branding journey. It is best to sit down and develop a strategy of how you want to be perceived and a road-map to achieving it. To get you started, consider the following:

  • Determine your focus. What kind of impression do you want to build? What do you want people to say about you when you are not around? Pro tip: don’t try to be everything to everyone, instead focus on what you do best. Note that this can change and evolve as your personal brand grows.

  • Tell a story – YOUR story. Make your brand interesting by building a personal narrative. Make sure it is clear and easy to follow so that other people can share and/or tell your story.

  • Consistency is key. Stay true to who you are and what your brand is all about. Be genuine and thoughtful with your posts to ensure you come off as authentic instead of disingenuous. It is best to keep up to date on new topics and trends relevant to your brand.

  • Remain positive, regardless of any negative feedback. The world of social media can be harsh and critical. Remember who you are and what your focus is, and don’t engage with the negativity.

How to get started

It is never too late to get started on your personal brand. There are many popular social media platforms, start with the one that you think provides the best opportunity for you and your brand. Remember - what is right for Facebook may not be appropriate for LinkedIn, so make sure you understand the differences in these platforms and how best to utilize them.


This post was written by:


Michelle Spang

Digital Marketing Associate at Xerox